Find Winning Ad Visuals with Systematic Creative Testing
Ad creatives are the primary driver of performance on paid social. We design structured testing campaigns, analyze video retention rates, and scale winning visuals to maximize ROAS.
Creative Testing Solutions
We design and optimize custom workflows matching your exact business bottlenecks.
Dynamic Creative Builds
Testing multiple images, copy options, and headlines to find high-performing combinations.
Video Hook Analysis
Analyzing 3-second view rates to improve video hook and user retention strategies.
Angle Exploration
Testing diverse hooks like UGC reviews, product closeups, and pricing comparisons.
Copy Template Tests
Testing short-form bullet points, long-form stories, and discount-focused copy.
Fatigue Monitoring
Tracking CTR drops and cost rises to detect and resolve creative fatigue.
Scaling Integration
Moving winning creatives into consolidated scaling campaigns to maximize performance.
Creative Testing Roadmap
Creative Ideation
Analyzing competitors, reviews, and customer complaints to plan visual angles.
Ad Production
Drafting copy scripts and editing images and vertical video formats.
Testing Phase
Running creatives in isolated ad sets with fixed budgets to measure performance fairly.
Performance Analysis
Identifying winning creatives based on CPA metrics and scaling them.
Creative Testing Cases
Store Visual Testing Overhaul
Tested five hook variations for a hero product video, identifying a winner that cut CPA in half.
Visual Testing Lead Campaign
Tested benefit lists against founder story copy, identifying a winner that boosted leads.
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Learn More →Frequently Asked Questions
Creatives drive performance on paid social. Testing helps identify what resonates with your audience to lower CPA.
The percentage of users who watch the first 3 seconds of your video ad. A higher hook rate indicates more engaging content.
Test creatives for 3 to 7 days, or until they receive enough impressions to evaluate performance fairly.
A winning creative is one that delivers conversions at a CPA below your target limit.