🔬 Google Ads Audit India

Google Ads Audit — Find Every Rupee You're Wasting Right Now

Most Google Ads accounts waste 30–50% of their budget on irrelevant searches, poor bidding strategies, and structural mistakes. Our Google Ads audit identifies exactly where your money is going and gives you a clear roadmap to fix it.

Get Your Free Google Ads Audit What We Review

-18%CPC Reduction Achieved

+35%Budget Efficiency Gained

+6.2%Conversion Rate Improvement

Case Study

How Our Google Ads Audit Saved ₹3L/Month

Google Ads Audit Result

₹3LMonthly Spend Recovered

eCommerce Brand — Full Account Audit

Client was spending ₹8L/month on Google Ads with a 2.1x ROAS. Our audit found: 40% of budget going to irrelevant search terms, manual CPC bidding on campaigns that needed smart bidding, and landing pages with 80% bounce rate on ad traffic.

Wasted spend identified: ₹3.2L/month

ROAS after fixes: 2.1x → 4.8x

CPC reduced by 18% within 45 days

Audit Coverage

What We Review in Your Google Ads Account

🔍

Search Term Analysis

We analyze 3–6 months of search term reports to identify how much budget is going to irrelevant queries, misspellings, and low-intent searches that will never convert.

🏗️

Campaign Structure Review

Ad group structure, keyword match types, single keyword ad groups (SKAGs) vs. STAGs analysis, and quality score issues that raise your CPC artificially.

🎯

Bidding Strategy Audit

Are you on the right bidding strategy for your campaign stage? Manual CPC, tCPA, tROAS, Maximize Conversions — we audit which is right for each campaign and what to switch to.

📝

Ad Copy & Extensions Review

Responsive search ad performance, ad strength ratings, missing extensions (sitelinks, callouts, price), and A/B testing opportunities to improve CTR and Quality Score.

📊

Conversion Tracking Audit

Are your conversions tracking correctly? We check for double-counting, missing events, incorrect conversion values, and attribution model mismatches that distort your ROAS data.

🖥️

Landing Page Quality Check

Quality Score is partly determined by landing page relevance. We review landing page speed, keyword alignment, CTA placement, and mobile experience — all of which affect your Ad Rank and CPC.

FAQ

Google Ads Audit FAQs

Is the Google Ads audit really free?

Yes. Our 30-minute audit consultation is completely free. We'll review your account, identify your top 3 issues, and give you actionable recommendations — no strings attached. We earn your business by earning your trust first.

What access do you need to audit my account?

For the free consultation, a screen share is enough. For a full written audit, we request read-only access to your Google Ads account and Google Analytics. We never need billing access and we never make changes without explicit approval.

How quickly can improvements be made after the audit?

Some fixes (negative keyword additions, bidding changes) can be implemented within 24–48 hours of the audit. More structural changes (campaign restructuring, landing page fixes) take 2–4 weeks. Most clients see measurable improvement within 30 days of implementing audit recommendations.