Google Ads Audit — Find Every Rupee You're Wasting Right Now
Most Google Ads accounts waste 30–50% of their budget on irrelevant searches, poor bidding strategies, and structural mistakes. Our Google Ads audit identifies exactly where your money is going and gives you a clear roadmap to fix it.
How Our Google Ads Audit Saved ₹3L/Month
eCommerce Brand — Full Account Audit
Client was spending ₹8L/month on Google Ads with a 2.1x ROAS. Our audit found: 40% of budget going to irrelevant search terms, manual CPC bidding on campaigns that needed smart bidding, and landing pages with 80% bounce rate on ad traffic.
What We Review in Your Google Ads Account
Search Term Analysis
We analyze 3–6 months of search term reports to identify how much budget is going to irrelevant queries, misspellings, and low-intent searches that will never convert.
Campaign Structure Review
Ad group structure, keyword match types, single keyword ad groups (SKAGs) vs. STAGs analysis, and quality score issues that raise your CPC artificially.
Bidding Strategy Audit
Are you on the right bidding strategy for your campaign stage? Manual CPC, tCPA, tROAS, Maximize Conversions — we audit which is right for each campaign and what to switch to.
Ad Copy & Extensions Review
Responsive search ad performance, ad strength ratings, missing extensions (sitelinks, callouts, price), and A/B testing opportunities to improve CTR and Quality Score.
Conversion Tracking Audit
Are your conversions tracking correctly? We check for double-counting, missing events, incorrect conversion values, and attribution model mismatches that distort your ROAS data.
Landing Page Quality Check
Quality Score is partly determined by landing page relevance. We review landing page speed, keyword alignment, CTA placement, and mobile experience — all of which affect your Ad Rank and CPC.
Google Ads Audit FAQs
Yes. Our 30-minute audit consultation is completely free. We'll review your account, identify your top 3 issues, and give you actionable recommendations — no strings attached. We earn your business by earning your trust first.
For the free consultation, a screen share is enough. For a full written audit, we request read-only access to your Google Ads account and Google Analytics. We never need billing access and we never make changes without explicit approval.
Some fixes (negative keyword additions, bidding changes) can be implemented within 24–48 hours of the audit. More structural changes (campaign restructuring, landing page fixes) take 2–4 weeks. Most clients see measurable improvement within 30 days of implementing audit recommendations.