Performance Marketing Consultant — Every Rupee Tracked to Revenue
Performance marketing means paying for results, not hopes. We build data-driven paid media systems across Google, Meta, and more — where every campaign is measured by ROAS, CPA, and actual revenue, not impressions or clicks.
Full-Funnel Performance Marketing
From the first ad impression to the final purchase — we track, optimize, and scale every step.
Campaign Audit & Strategy
Full audit of your current ad accounts across all platforms. Identify budget leaks, structural issues, and missed opportunities before spending another rupee.
Cross-Channel Tracking (GA4)
GTM + GA4 setup that tracks users across every touchpoint — from first ad click to purchase. Attribution modeling to understand which channels drive real revenue.
Paid Media Management
Google Search, Shopping, PMax, Meta Ads, Display — managed cohesively with shared KPIs and cross-channel budget allocation based on ROAS data.
Creative Testing (A/B)
Rapid creative testing cycles to find winning ad angles, hooks, CTAs, and formats. We identify winners in 2–3 weeks and scale them immediately.
Landing Page CRO
High-converting landing page audits and design recommendations. Heatmaps, form analysis, and A/B testing to maximize conversion rate from your ad traffic.
Weekly Performance Reports
Custom Looker Studio dashboard with weekly email summaries. ROAS, CAC, conversion rate, spend efficiency — all in one transparent report you own.
Full-Funnel Sales & ROAS Showcase
Real dashboard proof of revenue generated across multiple paid search and paid social campaigns.
Latest Performance Marketing Insights
Stay ahead with our latest paid media budget playbooks and analysis.
Why CPMs Spike During FIFA World Cup — and How Brands Should Adjust Ad Budgets
Why ad costs and CPMs spike during marquee matches like England vs Argentina in FIFA World Cup 2026. Learn how to manage ad budgets.
Performance Marketing FAQs
We focus on revenue-linked KPIs: ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CAC (Customer Acquisition Cost), LTV (Lifetime Value), conversion rate, and overall marketing efficiency ratio. We do NOT report vanity metrics like reach or impressions as primary KPIs.
Primarily Google Ads (Search, Shopping, PMax, Display) and Meta Ads (Facebook, Instagram). We also consult on YouTube Ads, LinkedIn Ads for B2B, and Programmatic display for larger budgets. Platform selection is based on where your customers actually are.
We set up data-driven attribution in GA4 using multi-touch models. Google Ads and Meta often double-count conversions — we reconcile this by using GA4 as the single source of truth and comparing it against platform data to make budget decisions on actual incremental value.