👥 Lookalike Audiences

Find New High-Intent Customers with Lookalike Audiences

Reach new target groups modeled after your existing buyers. We build custom audience segments based on lifetime values to help you find and convert similar prospects.

Build Your Lookalike Audience Explore Details
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👥 Lookalike Audiences Services

Lookalike Target Features

We design and optimize custom workflows matching your exact business bottlenecks.

👥

Purchase List Lookalikes

Uploading customer lists to Meta to target users with similar online buying profiles.

💰

Value-Based Targeting

Weighting lookalike targets to focus on customers with high lifetime value (LTV).

📄

Lead Form Matches

Building lookalikes from users who submitted info on your Instant Forms.

⏱️

1% to 10% Match Splits

Testing target sizes to balance audience reach with profile match accuracy.

🌐

International Lookalikes

Targeting prospective buyers in international markets modeled after your local customers.

📊

Audience Overlap Checks

Running checks to prevent different lookalike sets from competing in the same ad auction.

Implementation Process

Lookalike Setup Roadmap

01
🔍

Customer List Export

Exporting high-value buyers, pixel events, and lead data from your CRM.

02
📂

Seed Audience Build

Uploading data to Meta to build seed lists of at least 1,000 active customer records.

03
⚙️

Lookalike Creation

Generating Lookalike tiers (1%, 2%, 5%) targeted to your key markets.

04
🚀

Launch and Test

Activating campaigns and monitoring ROAS to identify top-performing audience percentages.

Performance Milestones

Lookalike Success Cases

Ecommerce Retail
5.8x ROASOn Value Lookalikes

Retail Brand LTV Scaling

Created 1% value-based lookalike audiences from the top 20% highest-spending customer profiles.

Average order value rose +38%
ROAS climbed from 3.2x to 5.8x
Acquisition CPA dropped by 24%
B2B SaaS Provider
+110%Trial Registrations

Software Free-Trial Scale Campaign

Built lookalike groups based on product signups and ran video walkthrough ads.

Conversion rates increased +110%
CPL dropped 35%
User retention rates remained high
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FAQ

Frequently Asked Questions

A targeting option on Meta that uses machine learning to find new users whose characteristics match those of your existing customers.

You need at least 100 users from the same country, but we recommend 1,000 to 5,000 profiles for optimal results.

A 1% lookalike contains the closest matches to your seed list. Larger percentages (2% to 10%) expand your reach to a broader audience.

A lookalike list that weights customer profiles based on purchase value, helping Meta target high-spending prospects.

Ready to Optimize Your Lookalike Audiences Operations?

Get in touch for a detailed, custom audit. We'll run full tracking metrics and deliver actionable changes.

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