Finding new customers on Facebook and Instagram can be a challenge. Broad targeting works, but leveraging your existing customer data speeds up algorithmic learning. This Meta Ads lookalike audience guide demonstrates how to find new buyers who share traits with your highest-value customers.
How Meta Lookalike Audiences Work
Meta analyzes a "seed" audience (Custom Audience) and builds a mirror cohort of users (1% to 10% of a country's active users) who exhibit similar online behavior, interests, and demographics.
High-Performing Seed Audiences to Try
To get the best results, use high-intent seed lists:
- Hashed customer lists containing lifetime purchase value (LTV)
- Users who completed a purchase event in the last 30 days
- Users who spent the top 25% of time on your website
We scale social campaigns for D2C and B2B brands. Explore our professional Facebook & Instagram ad services.
Frequently Asked Questions (FAQs)
We recommend starting with a 1% lookalike audience (most similar) and expanding to 3% or 5% as you scale budget.
Meta requires at least 100 source profiles, but we recommend a seed size of 1,000+ for the best match quality.