Are you running paid search campaigns but seeing high cost-per-clicks (CPCs) and low sales? You might be leaking ad budget. Knowing How to audit a Google Ads account structures is critical to improving your ROAS (Return on Ad Spend). In this post, we outline a 5-step checklist to find wasted budget, refine keywords, and improve conversion rates immediately.
Step 1: Check Search Term Reports for Negative Keywords
If you don't use negative keywords, you are paying for irrelevant searches. Go to your Google Ads panel, view the Search Terms report, and exclude any query that doesn't have buying intent. This single step can reduce CPC by up to 20%.
Step 2: Review Match Types and Keyword Redundancy
Broad match keywords can drain budget quickly. Ensure you use phrase match or exact match for commercial terms, and monitor bidding algorithms. We often recommend working with a Google Ads consultant to establish tight keyword grouping structures.
Step 3: Analyze Landing Page Relevance and Quality Score
Google charges more for ads with low Quality Scores. Your landing page copy must match the user's search query exactly. For eCommerce and B2B brands, we run systematic landing page audits to ensure ad traffic converts at higher rates. Learn more about our specialized Google Ads Auditing frameworks.
Get a Free Ads Audit
Don't let Google waste your ad budget. If you want a professional eyes-on audit of your active campaigns, let us review your account details securely. We'll identify top revenue leaks within 24 hours.