An abandoned checkout is the closest a prospect gets to buying without completing the transaction. Recovering these high-intent shoppers is the fastest way to increase e-commerce sales. This guide shows you how to configure **abandoned checkout flows in Klaviyo and Shopify** to recover lost orders.
The 3-Step Email Recovery Sequence
For best results, structure your checkout recovery flow across three emails:
- Email 1 (Send after 30 minutes): Customer service angle. Check if there was a technical checkout issue, and show the items they left in their cart.
- Email 2 (Send after 24 hours): Inject social proof. Share reviews and customer testimonials of the products they viewed.
- Email 3 (Send after 48 hours): Offer a small discount or free shipping code to incentivize purchase completion.
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Frequently Asked Questions (FAQs)
Cart abandoners added items to their cart but left. Checkout abandoners entered their shipping information, indicating much higher purchase intent.
A well-optimized checkout recovery sequence should recover between 15% and 30% of abandoned orders.